Which of the Following Statements About U

question 275

Multiple Choice

Which of the following statements about U.S. consumer households is true?

• A) The U.S. has the highest divorce rate in the world.
• B) The typical American household is a married couple with two children living in the suburbs.
• C) One-half of all households in the U.S. are made up of married couples with no children under 18 years of age.
• D) Only one-fourth of all adults are married.
• E) Single-adult households make up 50 percent of all U.S. households.

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Definitions:

Mobile Marketing

Involves reaching customers through mobile devices, such as smartphones and tablets, via strategies like SMS messaging, mobile apps, and social media.

Text Messages

Short electronic messages sent over a phone network, commonly used for personal communication and increasingly for marketing purposes.

Direct Marketing

A type of advertising strategy that seeks to deliver a message directly to consumers, through methods such as mail, email, or phone calls, without intermediaries.

Customer Databases

Collections of information about customers, including their contact details, buying habits, and preferences, which companies use to manage customer relationships effectively.