Which of the Following Statements by Marketing Managers Is NOT

question 235

Multiple Choice

Which of the following statements by marketing managers is NOT logical and true?

• A) "We are planning to appeal more to Hispanic consumers, since this group has surged and is now over 15 percent of the population."
• B) "We're building supermarkets that will appeal to Hispanic consumers; it's a big investment, but the Hispanic population in the U.S. spends nearly $1 trillion a year."
• C) "We are adapting our diaper promotion to target African American and Hispanic parents, since the birthrate in those groups is higher than for whites."
• D) "We will target Asian Americans in California, New York, and Texas since over half of their population in the U.S. is concentrated in those three states."
• E) "We are going to appeal to the African American group because it is a large, homogeneous target market."

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Definitions:

Display Rules

Culturally determined guidelines that dictate how emotions should be expressed in social settings, affecting the intensity and type of emotional expression considered appropriate.

Cultural Norms

Common norms and guidelines that determine how individuals act within societal groups.

Anger

Intense irritation or anger, often leading to feelings of antagonism.

Sadness

A mood defined by experiences of sadness, regret, or despair.