A Marketing Manager Has Just Learned About Generic Markets

question 225

Multiple Choice

A marketing manager has just learned about generic markets. This may lead the manager

• A) to see a larger set of potential competitors.
• B) to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.
• C) to think about new ways of satisfying the needs of her current customers.
• D) All of the above.
• E) None of the above.

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Definitions:

Identical Twins

Twins that develop from a single fertilized egg that splits and forms two embryos, sharing 100% of their DNA.

Fraternal Twins

Siblings born at the same time but are the result of two different eggs fertilized by two different sperm, sharing about 50% of their DNA, similar to ordinary siblings.

Eysenck

A psychologist known for his work in the fields of personality, behavior genetics, and the biological basis of intelligence.

Extraversion-Introversion

A personality dimension that characterizes individuals on a continuum from outgoing and energy-gathering from external sources (extraversion) to quiet and energy-gathering from internal sources (introversion).