Saying That a "Good" Product-Market Segment Should Be Substantial Means

question 13

Multiple Choice

Saying that a "good" product-market segment should be substantial means

• A) that the company does not have to worry about substantial competition for a long time.
• B) that people should have substantially different reactions to marketing mix variables.
• C) it should be large enough to be profitable.
• D) that people in different market segments should be as different as possible.
• E) None of the above is true.

---

Definitions:

Integration

The process of combining or coordinating separate elements into a unified whole, often seen in merging diverse groups or systems.

Horizontal Differentiation

The division of tasks, responsibilities, and operations across different departments or units within an organization on the same hierarchical level.

Spatial Differentiation

The process or state in which different geographic or physical spaces acquire distinct characteristics or functions within an organization or system.

Vertical Differentiation

An organizational structure distinction that refers to the hierarchical layering of management levels and responsibilities.