Saying That a "Good" Product-Market Segment Should Be Substantial Means

question 13

Multiple Choice

Saying that a "good" product-market segment should be substantial means

• A) that the company does not have to worry about substantial competition for a long time.
• B) that people should have substantially different reactions to marketing mix variables.
• C) it should be large enough to be profitable.
• D) that people in different market segments should be as different as possible.
• E) None of the above is true.

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Definitions:

Global Assignments

Refers to work tasks assigned to employees that require them to relocate internationally for a period of time.

MNC

A multinational corporation, which is a company that operates in multiple countries beyond its original country of incorporation.

Vertical Merger

The merger of a buyer and a seller or supplier.

Parties Involved

Refers to the individuals, groups, or organizations that have an interest in or are affected by the outcomes of a particular action or decision.