Identifying Potential Customers' Needs

question 14

Multiple Choice

identifying potential customers' needs?

• A) Identify the determining dimensions.
• B) Form homogeneous submarkets.
• C) Name the possible product-markets.
• D) Estimate of the size of each product-market segment.
• E) Evaluate product-market segmentation behaviors.

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Definitions:

External Locus

A belief that one's achievements and outcomes are the result of external factors and forces beyond personal control.

Perceived Control

An individual's belief in their capacity to influence and control events in their life.

Biofeedback

A technique that teaches individuals to improve their health and performance by controlling bodily processes that are normally involuntary, through the use of electronic monitoring.

High Blood Sugar

A condition where there is an excessive amount of glucose in the bloodstream, often associated with diabetes.