When Procter & Gamble Offers Both Pantene and Vidal Sassoon

question 1

Multiple Choice

When Procter & Gamble offers both Pantene and Vidal Sassoon shampoos to its customers, which target market approach is P&G using?

• A) Multiple
• B) Single
• C) Combined
• D) Generic
• E) Clustering

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Definitions:

Crusade for Justice

The Crusade for Justice was a Chicano civil rights and cultural organization founded by Rodolfo "Corky" Gonzales in Denver, Colorado in 1966, playing a crucial role in advocating for the rights and cultural pride of Mexican Americans.

Chicano Youth

Young individuals of Mexican American descent, often associated with cultural and political movements advocating for civil rights.

Rudolfo "Corky" Gonzáles

A prominent Chicano activist and leader in the 1960s, known for his involvement in the civil rights movement and advocating for the rights and empowerment of Mexican Americans.

Puerto Rican Nationalists

Puerto Rican Nationalists are members of a political movement in Puerto Rico that advocates for the national sovereignty and independence of Puerto Rico from the United States.