The 7-Step Approach to Market Segmentation Used in the Text

question 111

Multiple Choice

The 7-step approach to market segmentation used in the text shows that:

• A) determining needs rarely change.
• B) profit is the overall consideration beginning with Step 1.
• C) it's useless to consider what people in each submarket do not want when so much is known about what they do want.
• D) submarkets are nicknamed based on their qualifying needs.
• E) None of the above is true.

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Definitions:

Radius

The distance from the center of a circle to any point on its circumference.

Center

In geometry, the central point of a circle or sphere, equidistant from all points on the perimeter or surface.

Radius

A line segment from the center of a circle to any point on its circumference, or the length of this segment.

Equation

A mathematical statement that asserts the equality of two expressions.