The 7-Step Approach to Market Segmentation Used in the Text

question 111

Multiple Choice

The 7-step approach to market segmentation used in the text shows that:

• A) determining needs rarely change.
• B) profit is the overall consideration beginning with Step 1.
• C) it's useless to consider what people in each submarket do not want when so much is known about what they do want.
• D) submarkets are nicknamed based on their qualifying needs.
• E) None of the above is true.

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Definitions:

Essential-Trait

A core characteristic believed to represent the most important attributes of an individual's personality.

Lengthy Personality Measure

A comprehensive assessment tool used to evaluate a wide range of personality traits and behaviors over an extended set of items or questions.

Many-Trait

An approach in personality psychology focusing on the correlation between a wide range of traits and specific behaviors.

High IQ

A measurement indicating that an individual possesses cognitive abilities significantly above the average for their age group.