Having Segmented Its Market, the Martinez Corp

question 208

Multiple Choice

Having segmented its market, the Martinez Corp. has decided to treat each of two submarkets as a separate target market requiring a different marketing mix. Apparently, Martinez is following the _________ target market approach.

• A) single
• B) combined
• C) multiple
• D) separate
• E) general

---

Definitions:

Specific Immunity

Immune responses that are tailored to specific pathogens, thanks to memory cells that remember and combat these pathogens more efficiently on subsequent exposures.

Moro Reflex

A neonatal startle response that occurs in reaction to a sudden, intense noise or movement. When startled, the newborn arches its back, throws its head back, and flings out its arms and legs. Then the newborn rapidly closes its arms and legs to the center of the body.

Babinski Reflex

A reflex seen in infants when the sole of the foot is stroked, resulting in upward movement of the big toe and fanning of the other toes.

Grasping Reflex

A neonatal reflex that occurs when something touches the infant’s palms. The infant responds by grasping tightly.