Marketers at General Mills Found That Lots of People Try

question 18

Multiple Choice

Marketers at General Mills found that lots of people try to check e-mail or drive a car while eating breakfast or lunch. For many of these target customers the real _____ dimension in picking a snack is whether it can be eaten "one-handed."

• A) potential
• B) qualifying
• C) determining
• D) geodemographic
• E) time

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Definitions:

Society

A community of people living together in a more or less ordered community, sharing customs, laws, and organizations.

Facebook Friends

Individuals connected on the social networking site Facebook, where they can share updates, photos, and messages.

Real Life

Experiences, events, and interactions occurring in the physical world, as opposed to those in fictional or virtual contexts.

Functionalist Perspective

A sociological approach that views society as a complex system whose parts work together to promote solidarity and stability, focusing on the functions that institutions serve.