Clustering Techniques Applied to Segmenting Markets

question 36

Multiple Choice

Clustering techniques applied to segmenting markets

• A) usually require computers to group people based on data from market research.
• B) remove the need for managerial judgment.
• C) eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers.
• D) Both B and C are true.
• E) All of the above are true.

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Definitions:

Break-Even Point

The level of sales at which total revenues equal total expenses, resulting in no profit or loss for the business.