Clustering Techniques Applied to Segmenting Markets

question 36

Multiple Choice

Clustering techniques applied to segmenting markets

• A) usually require computers to group people based on data from market research.
• B) remove the need for managerial judgment.
• C) eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers.
• D) Both B and C are true.
• E) All of the above are true.

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Definitions:

Antitrust Thinkers

Experts or intellectuals who focus on the analysis, critique, and reform of competition laws designed to prevent anticompetitive practices and promote market fairness.

Economic Power

The ability of an individual, company, or nation to influence economic transactions and policies for their benefit.

Political Power

The ability or capacity to influence or control the behavior of people, particularly in the governance and policy-making processes.

Sherman Act

An antitrust law enacted in 1890 that prohibits monopolistic practices and promotes fair competition in the United States.