When Evaluating the Potential of Possible Opportunities (Product-Market Strategies), a Marketing

question 28

Multiple Choice

When evaluating the potential of possible opportunities (product-market strategies) , a marketing manager should:

• A) evaluate each opportunity over the life of the project, since short-term losses may hide long-term profitability.
• B) avoid using quantitative criteria because they tend to oversimplify the problem.
• C) look at each opportunity on its own, since there is no good way to compare different plans.
• D) look only at internal resources, since they are controllable.
• E) All of the above are true.

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Definitions:

Emancipation

The process by which a minor is legally freed from control by their parents or guardians and the parents are freed from any and all responsibility toward the child.

Legal Control

The authority or power to regulate, direct, or dominate within the bounds of the law, often related to property, contracts, or entities.

Minor

An individual under the legal age of adulthood, usually under 18, with certain restrictions on their legal rights and responsibilities.

Exculpatory Clauses

Provisions in a contract that release one party from liability for wrongful acts or negligence.