Marketing Managers Should View Potential Customers as

question 24

Multiple Choice

Marketing managers should view potential customers as

• A) all alike.
• B) all having the same needs.
• C) always wanting to meet needs in the same way.
• D) grouped into segments of similar consumers.
• E) different types, but all having the same characteristics.

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Definitions:

Goal Achievement

The process of setting, pursuing, and reaching desired outcomes or objectives, typically involving planning and effort.

Document Results

The practice of recording or noting down the outcomes or findings from various processes, experiments, or assessments.

False Consensus Effect

The tendency to overestimate the degree to which others agree with one's beliefs, attitudes, or behaviors.

Heavy Drinker

An individual who consumes alcoholic beverages in quantities or patterns that are harmful to their health or well-being.