"Positioning" Might Cause a Marketing Manager To

question 5

Multiple Choice

"Positioning" might cause a marketing manager to:

• A) introduce a new product for a segment with unsatisfied needs.
• B) change a product's promotion to make its image fit more closely with the needs and attitudes of the target market.
• C) shift attention to another market segment where competition is weaker.
• D) physically change his or her product to compete more effectively with a competitor aiming at the same target market.
• E) Any of the above.

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Definitions:

Negotiable Instrument

A written document guaranteeing the payment of a specific amount of money, either on demand or at a set time, with the payer named on the document.

Holder

An individual or entity that legally possesses a negotiable instrument, like a check or bond, and has the right to enforce its terms.

Immunity

A provision or status that protects a person or entity from legal action or liability under certain conditions.

Drawee

The party directed by a drafter (e.g., the issuer of a check) to pay a certain sum of money to the party named in the document.