Which of the Following Criteria Should a Marketing Manager Use

question 122

Multiple Choice

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

• A) The segments should be substantial--big enough to be profitable--and operational--useful for identifying customers and deciding on marketing mix variables.
• B) The people within a market segment should be as homogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables.
• C) The people in different market segments should be as heterogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables.
• D) All of the above.
• E) Only A and B above.

Recognize the role of consumer feedback in evaluating brand positioning.

Understand the concept of the ideal product and how it relates to consumer preferences.

Identify the factors that influence a product's position in the market.

Describe methods for visualizing and mapping brand positions in the marketplace.

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Definitions:

Parietal Lobe

A region of the cerebral cortex involved in processing sensory information regarding the location of parts of the body as well as interpreting visual information and processing language and mathematics.

Acid-Fast Staining

A laboratory technique used to identify mycobacteria and other bacteria with waxy cell walls, making them resistant to decolorization with acid-alcohol.

Waxy Cell Wall

A characteristic feature of certain bacteria, providing protection and contributing to their virulence by resisting desiccation and antibiotics.

Anaerobic Bacteria

Bacteria that thrive in environments lacking oxygen, playing roles in processes like fermentation.