When Segmenting Markets, One Should Look at Geographic Location and Demographic

question 154

True/False

When segmenting markets, one should look at geographic location and demographic characteristics as well as customers' desire and willingness to compare and shop, but behavioral needs aren't important for this purpose.

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Definitions:

Corporation by Estoppel

Corporation by estoppel is a legal doctrine preventing an individual from denying a group's status as a corporation if they have treated it as such in their dealings.

Defective Corporation

A company that has failed to comply with certain legal formalities required for its establishment, potentially affecting its legal standing.

Foreign Corporation

A corporation in a state in which it conducts business but is not incorporated.

S Corporation

A type of corporation in the United States that meets specific Internal Revenue Code requirements and is taxed differently, passing income directly to shareholders.