When Segmenting Markets, One Should Look at Geographic Location and Demographic

question 154

True/False

When segmenting markets, one should look at geographic location and demographic characteristics as well as customers' desire and willingness to compare and shop, but behavioral needs aren't important for this purpose.

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Definitions:

Flashbulb Memories

Vivid, detailed memories of significant or emotional events, which feel as if they have been captured like a photograph.

September 11

A date marked by terrorist attacks in 2001 on the United States, specifically targeting the World Trade Center in New York City and the Pentagon.

World Trade Center

A large complex of office buildings in Lower Manhattan, New York, known for being the site of a terrorist attack on September 11, 2001.

Repression

Repression is a psychological defense mechanism where unpleasant thoughts, feelings, or desires are unconsciously excluded from consciousness.