Market Segmentation

question 261

Multiple Choice

Market segmentation:

• A) means the same thing as marketing strategy planning.
• B) assumes that most submarkets can be satisfied by the same marketing mix.
• C) is the same thing as positioning.
• D) tries to identify homogeneous submarkets within a product-market.
• E) All of the above are true.

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Definitions:

Cash Flow Matching

A strategy where an investor aims to align the cash flows from their investments with their anticipated liabilities or cash flow needs.

Annuity Holders

Individuals or entities that have invested in an annuity contract, which typically provides fixed or variable payments at regular intervals.

Insurance Company

A financial institution that provides various forms of insurance policies to protect individuals or businesses against risks in exchange for premiums.

Modified Duration

A measure of the sensitivity of a bond’s price to changes in interest rates, indicating how much the price will change as interest rates move.