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Qualifying Dimensions Are Those That Actually Affect the Customer's Purchase

question 62

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Qualifying dimensions are those that actually affect the customer's purchase of a specific brand in a product-market.


Definitions:

P(T>=t) One-Tail

The probability that the test statistic T is greater than or equal to some value t, assuming the null hypothesis, used in one-tailed tests.

Treatment Group

A group of subjects or elements that receive the variable being tested in an experiment.

Mean Response Time

The average time taken to respond to a set of requests, often used as a performance metric in various fields.

Significance Level

The threshold below which a p-value is considered statistically significant, indicating that observed results are unlikely to be due to chance.

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