A Cluster Analysis of the "Toothpaste Market" Would Probably Show

question 40

Multiple Choice

A cluster analysis of the "toothpaste market" would probably show that:

• A) the broad product-market can be served effectively with one marketing mix.
• B) most consumers are mainly concerned about brightness of teeth.
• C) factors such as taste, price, and "sex appeal" are not important.
• D) different market segments seek different product benefits.
• E) All of the above.

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Definitions:

Innocent Misrepresentation

A false statement of a material fact made by a party that honestly believed the fact to be true.

Erroneous Statement

A declaration or assertion that is incorrect or mistaken in fact.

Consideration

Something of value given by all parties to a contract that induces them to enter into the agreement to exchange mutual performances.

Fraudulent Misrepresentation

False statements made intentionally to deceive, typically leading to harm or loss, and which may be grounds for legal action.