A Firm Is Most Likely to Rely on Customer Relationship

question 158

True/False

A firm is most likely to rely on customer relationship management (CRM) approaches when it does not have a database of information on individual customers.

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Definitions:

DSM-V

The fifth edition of the Diagnostic and Statistical Manual of Mental Disorders, a handbook used by healthcare professionals as the authoritative guide to diagnose mental disorders.

Culture-Bound Syndrome

Refers to psychological and somatic symptoms that are considered to be recognizable diseases only within specific cultures or societies.

Mental Health Continuum

A model that illustrates mental health as a spectrum ranging from wellness to severe mental health issues.

Proportional Effort

A principle suggesting that the amount of effort one should invest in a task or goal should be relative to the importance of the task or the expected benefits.