Segmenting International Markets (As Contrasted with Domestic Markets)

question 184

Multiple Choice

Segmenting international markets (as contrasted with domestic markets) :

• A) is more complicated because qualifying dimensions are not helpful.
• B) may be more difficult because critical data may not be available or dependable.
• C) usually involves less risk because more potential target markets are available.
• D) usually involves fewer segmenting dimensions.
• E) All of the above are true.

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Definitions:

Random Variable

A variable representing numerical results from a chance event.

Standard Normal

A normal distribution with a mean of 0 and a standard deviation of 1, used as a basis for comparing different distributions.

Obtaining

The act of acquiring or securing something.

Standard Normal

A bell-shaped distribution where the mean is 0 and the standard deviation is 1.