Segmenting International Markets (As Contrasted with Domestic Markets)

question 184

Multiple Choice

Segmenting international markets (as contrasted with domestic markets) :

• A) is more complicated because qualifying dimensions are not helpful.
• B) may be more difficult because critical data may not be available or dependable.
• C) usually involves less risk because more potential target markets are available.
• D) usually involves fewer segmenting dimensions.
• E) All of the above are true.

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Definitions:

Intuitive

Pertaining to knowing or understanding something without the need for conscious reasoning; often relating to gut feelings or instincts.

Emotional

Pertaining to feelings or emotions, often referring to how individuals experience, express, or manage their emotional state.

Analytic Thinking

A logical, step-by-step approach to problem solving that emphasizes objectivity and critical evaluation.

Impulsivity

A tendency to act on a whim, displaying behavior characterized by little or no forethought, reflection, or consideration of the consequences.