______________ Is the Process of Naming Broad Product-Markets and Then

question 278

Multiple Choice

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

• A) Market segmentation
• B) Strategic planning
• C) Mass marketing
• D) Market positioning
• E) Implementation

---

Definitions:

United Nations

An international organization founded in 1945 to promote peace, security, and cooperation among countries worldwide.

Agriculture Sectors

Different divisions within the agricultural industry, each focusing on various aspects of crop and livestock production, processing, and distribution.

Productivity

The efficiency of production, measured as the amount of output produced per unit of input used.

Little Capital

A term referring to businesses or investments that require a relatively small amount of money to start or maintain.