Examlex
______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
Abandonment Option
In project management and finance, the option to cease investment in a project if it doesn't meet certain criteria, minimizing losses.
Real Option
A managerial flexibility embedded in investment projects, representing the right, but not the obligation, to undertake certain business decisions, such as expanding, abandoning, or delaying a project.
Expansion Option
A strategic investment choice that gives a company the option but not the obligation to expand its operations or invest in new projects if market conditions are favorable.
Monte Carlo Simulation
A computational technique that uses random sampling to obtain numerical results, often used to assess risk and uncertainty in financial and project management.
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