The First Step in Market Segmentation Should Be

question 242

Multiple Choice

The first step in market segmentation should be:

• A) deciding what new product you could develop.
• B) evaluating what segment(s) you currently serve.
• C) finding a demographic group likely to use your products.
• D) listing features of your current products.
• E) defining some broad product-markets where you may be able to operate profitably.

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Definitions:

Indirect Approach

A strategy or method of communication that avoids direct confrontation or explicit revelation, often used to moderate the impact of a message.

Essential Element

A fundamental component or aspect that is necessary for the completeness or functionality of something.

Persuasive Messages

Texts designed to influence the beliefs or behaviors of the reader or listener by presenting compelling arguments or evidence.

Trust

is the reliance on the integrity, strength, ability, or surety of a person or thing; it's essential for building lasting relationships and effective communication.