The First Step in Market Segmentation Should Be

question 242

Multiple Choice

The first step in market segmentation should be:

• A) deciding what new product you could develop.
• B) evaluating what segment(s) you currently serve.
• C) finding a demographic group likely to use your products.
• D) listing features of your current products.
• E) defining some broad product-markets where you may be able to operate profitably.

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Definitions:

Postsynaptic Neuron

Refers to the neuron that receives a signal (neurotransmitter) at a synapse from another neuron.

Neuronal Effect

The influence or impact of neural activity on behavior, cognition, or physical states, stemming from the functioning of neurons.

Evolutionary Psychologists

Researchers who study the psychological adaptations of humans to the changing physical and social environment, particularly focusing on how specific behaviors or mental processes enhance survival and reproductive success.

Stimulus-Response Relationships

Stimulus-Response Relationships describe the connection between a specific environmental trigger (stimulus) and the behavior or reaction (response) it elicits.