Which of the Following Segmenting Dimensions Probably Would Be LEAST

question 168

Multiple Choice

Which of the following segmenting dimensions probably would be LEAST LIKELY to result in segments that would meet the criteria that product-market segments should be "operational?"

• A) Geographic region.
• B) Personality.
• C) Family size.
• D) Age.
• E) Income level.

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Definitions:

Entry Barriers

Refers to obstacles that hinder new firms from entering a market, such as patents, strong brand loyalty among existing customers, or high capital requirements, essentially similar to barriers to entry but rephrased.

Short Run

A time period during which at least one factor of production is fixed, limiting the ability of the firm to adjust to changes in demand or production costs.

Profit-Maximizing

The strategy or method of modifying the production and sales of products and services to attain the maximum possible profit.

Monopolist

A singular entity or company that has exclusive control over the supply of a particular good or service, giving it significant market power.