When a Firm Develops a Marketing Mix for Teenage Boys

question 67

Multiple Choice

When a firm develops a marketing mix for teenage boys which is different from its marketing mix for teenage girls, which target market approach is it using?

• A) Single
• B) Generic
• C) Combined
• D) Clustering
• E) Multiple

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Definitions:

Cost Plus Pricing

A pricing strategy where a fixed percentage or amount is added to the cost of producing a product to determine its sale price.

Parallel Market

An unofficial market where goods are traded outside of the official channels, often at a different price point.

Dumping Strategy

A practice where companies sell products in foreign markets at prices lower than those in their domestic market, often to increase market share or unload surplus inventory.

Profit Margin

The ratio of a company's net income divided by its revenue, indicating how much profit the company makes for each dollar of sales.