Sanders Beverages, Inc

question 130

Multiple Choice

Sanders Beverages, Inc., is targeting non-juice drinkers with a new line of healthy fruit juices. Identify the segmenting dimension most likely being used by Sanders Beverages.

• A) Geographic
• B) Behavioral
• C) Geodemographic
• D) Demographic
• E) Urgency to get need satisfied

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Definitions:

Average Outgoing Quality

The average quality level of products after defective items have been removed through screening or quality control procedures.

Inspection

A means of ensuring that an operation is producing at the quality level expected.

Specific Causes

Unique factors or circumstances that can lead to specific outcomes or effects, distinguished from general or common causes.