A Generic Market Description Should NOT Include Any

question 45

Multiple Choice

A generic market description should NOT include any:

• A) customer needs.
• B) geographic area.
• C) product type.
• D) customer types.
• E) none of the above.

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Definitions:

Cognitive Restructuring

A set of cognitive therapy techniques for changing a person’s maladaptive beliefs or interpretations through persuasion and confrontation.

Systematic Desensitization

A behavioral therapy technique designed to reduce phobic responses and anxiety through gradual exposure to the feared object or situation paired with relaxation exercises.

Muscular Relaxation

The process of relieving tension in the muscles, leading to a state of physical comfort and reduced stress.

Free Association

Method used in psychoanalytic therapy in which the patient is to say anything that comes to her mind, no matter how apparently trivial, unrelated, or embarrassing.