Which of the Following Possible Segmenting Dimensions Is a "Demographic

question 13

Multiple Choice

Which of the following possible segmenting dimensions is a "demographic" dimension?

• A) Benefits sought
• B) Social class
• C) Purchase relationship
• D) Brand familiarity
• E) Rate of use

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Definitions:

Spaghetti Consumption

The amount of spaghetti that is eaten or consumed over a specified period.

Borda Count

A voting method where voters rank options or candidates, and rankings are converted into scores to determine the winner.

Candidates

Individuals who are considered for or are in the process of being selected for a position, role, award, or any form of recognition.

Voters

Individuals who have the right and responsibility to cast ballots in elections to choose representatives or decide on policy issues.