Which of the Following Possible Segmenting Dimensions Is a "Demographic

question 13

Multiple Choice

Which of the following possible segmenting dimensions is a "demographic" dimension?

• A) Benefits sought
• B) Social class
• C) Purchase relationship
• D) Brand familiarity
• E) Rate of use

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Definitions:

Role Perceptions

An individual's view of how they are supposed to act in a given context or situation.

Natural Aptitudes

Inherent abilities or talents that individuals possess, which can influence their performance and skill development in different areas.

Beliefs

Convictions or acceptances that something is true or exists, often without empirical evidence, shaping individuals' perceptions and actions.

Learned Skills

Abilities and expertise acquired through training or experience.