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identifying potential customers' needs?
Mental Set
The perspective that a person takes and the assumptions he makes in approaching a problem.
Analogical Representation
A mental representation of one thing that is similar in some way to another; used in problem-solving and reasoning.
Propositions
Statements or assertions that express judgments or opinions which can be either true or false.
Symbolic
Pertaining to symbols or symbolism; using symbols to represent ideas or qualities.
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