Which of the Following Statements About Positioning Is NOT True

question 189

Multiple Choice

Which of the following statements about positioning is NOT true? Positioning techniques

• A) position products on a graph based on price level and quantity demanded.
• B) require a firm to collect data about consumer perceptions of products.
• C) are sometimes called "perceptual mapping" techniques.
• D) typically rely on a "product space" diagram to show the relationship among various products.
• E) may use information about consumers' "ideal" products, so that the preferences of different segments of consumers can be considered.

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Definitions:

Fair Value Hedge

A type of hedge that protects against changes in the fair value of an asset, liability, or an unrecognized firm commitment, often due to changes in interest rates or other market variables.

Forward Contract

A financial derivative that represents a customized agreement to buy or sell an asset at a predetermined future date and price.

Spot Rate

The current market price for exchanging one currency for another for immediate delivery.

Balance Sheet Presentation

The method by which a company's financial position is detailed in its balance sheet, listing assets, liabilities, and equity.