"Positioning" Is a Marketing Management Aid Which Refers To

question 251

Multiple Choice

"Positioning" is a marketing management aid which refers to:

• A) a product's ability to provide both immediate satisfaction and social responsibility.
• B) how customers think about proposed and/or present brands in a market.
• C) a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.
• D) how a firm approaches customer relationship management.
• E) all of the above.

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Definitions:

Salaries Expense

The overall cost incurred by a company to pay its employees, typically recorded as an operational expense.

Service Revenue

Income earned by a company through the provision of services to customers.

Owner's Capital

The amount of equity a business owner has invested in the firm or the net worth attributable to them, reflecting their financial stake.

Owner's Drawings

Owner's drawings refer to the withdrawal of cash or other assets from a business by the owner(s) for personal use, affecting the owner's equity account.