In the Short Run, a Marketing Manager Usually Cannot Control

question 38

Multiple Choice

In the short run, a marketing manager usually cannot control:

• A) the competitive environment.
• B) the cultural environment.
• C) the legal environment.
• D) the economic environment.
• E) Any of the above.

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Definitions:

Secondary Drive

A learned drive that is not directly related to biological needs but is derived from them, such as the drive for money or social acceptance.

Primary Drive

Fundamental biological motivations that are essential for survival, such as hunger, thirst, and the need for sleep.

Overcome Obstacles

Overcome obstacles refers to the process of dealing with and eventually removing the barriers or difficulties that prevent progress or success.

Achievement Motive

The drive or desire to accomplish goals and excel in activities, often characterized by persistence and effort in striving for success.