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Product-Market Screening Criteria Should Be Mainly Quantitative in Nature, Because

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Product-market screening criteria should be mainly quantitative in nature, because qualitative criteria are too subjective.


Definitions:

Home-Country Nationals

Employees who are citizens of the country where the multinational company is headquartered, often working internationally in its foreign offices or branches.

International Human Resources Management

The process of managing people across international boundaries, including recruitment, deployment, and development of global employees.

Internal Fit

The alignment between an organization's strategies, structures, and processes with its human resources policies and practices.

Workforce Diversity

The inclusion of a wide range of people in a workplace, reflecting differences in race, gender, age, culture, and other characteristics.

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