Which of the Following Is NOT an Example of How

question 187

Multiple Choice

Which of the following is NOT an example of how the technological environment might affect marketing management?

• A) A manufacturer uses a computer to send orders directly to a supplier's computer.
• B) A retailer installs a computerized checkout scanner to replace a manual cash register system.
• C) A firm develops a substitute for saturated fat in manufactured foods.
• D) All of the above are examples.
• E) None of the above is an example.

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Definitions:

Programmed Decision

A decision that applies a solution from past experience to a routine problem.

Novel Solution

A new or innovative method devised to solve a problem or meet a challenge.

Sensation Thinkers

Individuals who prefer to rely on concrete, factual information and logical analysis when making decisions.

Abstraction

The process of reducing complexity by focusing on the main elements and ignoring specific details, often used in problem-solving and art.