A Total Profit Approach to Evaluating Product-Market Strategic Plans

question 211

Multiple Choice

A total profit approach to evaluating product-market strategic plans

• A) will not work if the plans are for the same number of years.
• B) will be most useful when the plans require very different levels of investment.
• C) may support a particular plan even if it generates poor profits in some years.
• D) Both A and B are true.
• E) None of the above is true.

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