Strategic Planning in Some Multiproduct Firms Is Done with the ____________

question 29

Multiple Choice

Strategic planning in some multiproduct firms is done with the ____________ approach, which treats strategic business units in a manner similar to stock investments.

• A) Return-on-investment (ROI)
• B) Total profit
• C) GE planning grid
• D) Portfolio management
• E) Defined-benefit

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Definitions:

Cause Marketing

A marketing strategy where businesses align with social issues or causes to generate both social and brand value.

Societal Marketing Trend

A marketing approach that considers not only the company's requirements but also the consumers' needs and society's long-term interests.

Public Relations Exercise

Activities designed to manage and improve the public image and relationships of an organization with its stakeholders.

Transactional Marketing

A business strategy focusing on single, "point of sale" transactions, emphasizing maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.