When Evaluating the Potential of Possible Opportunities (Product-Market Strategies), a Marketing

question 28

Multiple Choice

When evaluating the potential of possible opportunities (product-market strategies) , a marketing manager should:

• A) evaluate each opportunity over the life of the project, since short-term losses may hide long-term profitability.
• B) avoid using quantitative criteria because they tend to oversimplify the problem.
• C) look at each opportunity on its own, since there is no good way to compare different plans.
• D) look only at internal resources, since they are controllable.
• E) All of the above are true.

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Definitions:

Computers

Electronic devices capable of executing a series of arithmetic or logical operations automatically via computer programming.

Opportunity Cost

The relinquishment of potential profits available from other avenues when one option is picked.

Machinery

The machines, equipment, and devices that are used in a variety of industries to increase efficiency in the production of goods or services.

United States

A country in North America comprising 50 states, known for its significant economic and political influence globally.