When Evaluating the Potential of Possible Opportunities (Product-Market Strategies), a Marketing

question 28

Multiple Choice

When evaluating the potential of possible opportunities (product-market strategies) , a marketing manager should:

• A) evaluate each opportunity over the life of the project, since short-term losses may hide long-term profitability.
• B) avoid using quantitative criteria because they tend to oversimplify the problem.
• C) look at each opportunity on its own, since there is no good way to compare different plans.
• D) look only at internal resources, since they are controllable.
• E) All of the above are true.

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Definitions:

Information Flows

The movement or exchange of data and information within an organization or between organizations.

Distribution Center

A facility from which goods are distributed to stores or customers, serving as a critical node in the supply chain to manage inventory and shipment.

Manufacturer

A company or individual that produces finished goods from raw materials on a large scale, utilizing machinery, labor, and other resources.

Marketing Channel

An assembly of institutions, persons, actions, knowledge, and materials tasked with transferring an item or service from the creator to the consumer.