Examlex
Regarding the competitive environment, a marketing manager usually can:
Buyers and Sellers
Participants in a market who exchange money for goods or services, where buyers provide the money and sellers provide the goods or services.
Markets
Markets are arenas in which buyers and sellers come together to exchange goods, services, or financial instruments at determined prices.
Equilibrium
A situation in the market where demand matches supply, resulting in steady prices.
Supply Curve
The supply curve is a graphical representation showing the relationship between the price of a good and the amount that suppliers are willing and able to sell in the market.
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