Combiners (As Opposed to Segmenters)

question 105

Multiple Choice

Combiners (as opposed to segmenters) :

• A) try to satisfy target customers "very well" rather than "pretty well."
• B) try to develop a different marketing mix for each submarket.
• C) want to avoid "inviting" competition.
• D) are not target marketers-they aim at everybody.
• E) try to increase the size of their target markets by combining two or more market segments.

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Definitions:

Focus Strategy

A competitive approach where a firm concentrates its resources on entering or expanding in a narrow market segment to achieve a competitive advantage.

Market Segment

A sub-group of a larger market made up of consumers or organizations with similar characteristics that lead them to have similar product and service needs.

Niche Customer Group

A specific segment of the market targeted by businesses for their specialized product or service needs.

Differentiation Strategy

A business approach where a company seeks to distinguish its products or services from competitors through quality, design, or unique features.