Combiners (As Opposed to Segmenters)

question 105

Multiple Choice

Combiners (as opposed to segmenters) :

• A) try to satisfy target customers "very well" rather than "pretty well."
• B) try to develop a different marketing mix for each submarket.
• C) want to avoid "inviting" competition.
• D) are not target marketers-they aim at everybody.
• E) try to increase the size of their target markets by combining two or more market segments.

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Definitions:

Excess Cash

Additional cash held by a business that exceeds its operational and investment needs.

Earnings Per Share

A financial metric that measures the total earnings available to shareholders divided by the number of shares outstanding.

Debt/Equity Ratio

A ratio demonstrating the comparative levels of shareholders' equity and borrowed funds deployed to finance company assets.

Residual Dividend Policy

A strategy where dividends paid to shareholders are based on earnings left over after all operational and project expenses are covered.