Target Marketing

question 95

Multiple Choice

Target marketing

• A) is a production-oriented approach to marketing.
• B) is essentially the same as mass marketing.
• C) considers everyone to be a potential customer.
• D) assumes that everyone is the same.
• E) specifies some particular group of customers.

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Definitions:

Sales Message

A key communication or statement designed to persuade potential buyers of the value and benefits of a product or service.

Strategies

Plans of action or policies designed to achieve a major or overall aim.

Ethical Aspects

Considerations concerning moral principles or issues of right and wrong behavior in a given context.

Legal Aspects

Components concerning laws, regulations, and legal interpretation relevant to a particular situation or subject matter.