A Breakthrough Opportunity

question 189

Multiple Choice

A breakthrough opportunity

• A) is an opportunity that gives a firm some sort of competitive advantage.
• B) can usually be achieved by copying the "best practices" of other firms that sell similar products.
• C) is one that helps an innovator develop a hard-to-copy marketing strategy that will be very profitable for a long time.
• D) is one that requires the firm to "breakthrough" its current resource limitations to obtain a new type of competitive advantage.
• E) is usually achieved by making better operational decisions.

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Definitions:

Study Conduct

The manner in which research or academic studies are performed, emphasizing ethical, reliability, and validity standards.

Scientific Method

A systematic process of inquiry involving observation, experimentation, and analysis to answer questions about the natural world.

Observer Bias

A form of research bias that occurs when a study's observers allow their expectations or beliefs to influence the recording of data or interpretation of outcomes.

Adult Memory

The capacity of an adult to store, retain, and recall information and experiences from the past.