During the Sales Era

question 289

Multiple Choice

During the sales era

• A) families traded or sold their surplus output to local distributors.
• B) characteristic management thinking said, "If we can make it, it will sell."
• C) all marketing activities were brought under the control of one department.
• D) increased competition made firms focus on winning customers.
• E) marketing people did both short-run and long-run marketing planning.

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Definitions:

Ashoka at Kalinga

Refers to the ancient Indian emperor Ashoka's transformative experience following the Kalinga war, leading him to embrace Buddhism and non-violence.

Akbarnama

The official chronicle of the reign of Akbar, the third Mughal emperor, detailing his administrative achievements, conquests, and cultural contributions.

Shah Tahmasp

The second Shah of Iran from the Safavid dynasty, ruling from 1524-1576, known for his patronage of the arts, especially Persian miniature painting.

Miniature

A small, finely detailed piece of art, often a portrait or a manuscript illumination, compact enough to be held in the hand or integrated into a smaller work.