Target Marketing, in Contrast to Mass Marketing

question 264

Multiple Choice

Target marketing, in contrast to mass marketing:

• A) Assumes all customers have the same needs.
• B) Assumes everyone is a potential customer.
• C) Focuses only on small market segments.
• D) Tailors a marketing mix to fit some specific group of customers.
• E) Makes it more likely that a firm will face direct competition.

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Definitions:

Multiplier

An economic factor that quantifies the additional effects of a change in spending on the total economic activity.

Stabilization Policy

Government strategies aimed at reducing the amplitude of economic cycles in order to stabilize the economy, often involving fiscal or monetary policy adjustments.

Government Expenditures

Spending by government agencies on goods, services, and public projects.

Federal Reserve

The central bank of the United States, overseeing the nation's monetary policy, regulation of banks, and stability of the financial system.