GreatGadgets, an Internet-Based Marketer of Innovative Gift Items, Decides to Sell

question 259

Multiple Choice

GreatGadgets, an Internet-based marketer of innovative gift items, decides to sell products in its own retail stores--to reach consumers who don't like to buy without first seeing the item in person. This is an example of:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.
• E) None of the above.

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Definitions:

Benevolent Sexism

A form of sexism that is couched in terms that seem kind or benevolent toward women but actually supports traditional gender roles and perpetuates gender inequalities.

Violent Movie

A film genre that contains sequences of intense physical conflict, often including harm or brutality, intended to elicit a reaction from the viewer.

Pure

Often refers to something not mixed with any other substances, showing qualities of cleanliness or undefiled nature.

Discrimination

Unfair or prejudiced treatment of individuals based on characteristics such as race, gender, age, or sexual orientation, rather than individual merit.