GreatGadgets, an Internet-Based Marketer of Innovative Gift Items, Decides to Sell

question 259

Multiple Choice

GreatGadgets, an Internet-based marketer of innovative gift items, decides to sell products in its own retail stores--to reach consumers who don't like to buy without first seeing the item in person. This is an example of:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.
• E) None of the above.

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Definitions:

Age

A measure of the length of time that a person has lived or a thing has existed, often used as a variable in demographics and market segmentation.

Psychographic Characteristics

Attributes relating to consumers' lifestyles, interests, attitudes, values, and personality traits, used in market segmentation to understand buying behaviors.

Lifestyles

Patterns of behavior or ways of living that reflect the attitudes, values, and consumption habits of an individual or group.

Disposable Income

The amount of spending money available to households after paying taxes.