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Heinz, in Order to Boost Its Sales, Came Up with Ketchup

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Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of:


Definitions:

Western

Refers broadly to the sociocultural, political, or educational systems and practices associated with Europe and the Americas, often contrasted with Eastern traditions.

Biomedical

Pertaining to the application of the natural sciences, especially biology and physiology, to clinical medicine.

Correspondence

Communication by exchanging letters, emails, or other forms of messaging, usually between individuals or organizations.

Cultural Competence

The ability to understand, appreciate, and interact effectively with people of different cultures and socio-economic backgrounds.

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