The Customer Should Not Be Considered Part of a "Marketing

question 92

True/False

The customer should not be considered part of a "marketing mix."

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Definitions:

Diminishing Returns

Diminishing returns is an economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain constant.

Diseconomies of Scale

The point at which a company or business grows so large that the costs per unit increase, leading to inefficiency and increased production costs.

Economies of Scale

Cost benefits that organizations acquire by scaling up their operations, wherein the cost for each unit produced tends to fall as the scale of operation enlarges.