An Office Supplies Producer Sells a Variety of Office Supplies

question 36

Multiple Choice

An office supplies producer sells a variety of office supplies to final consumers and businesses using its own mail order catalog. Here,

• A) there is no channel of distribution.
• B) there is no opportunity to apply target marketing.
• C) no promotion is involved.
• D) a production orientation is just as effective as a marketing orientation.
• E) None of the above is true.

---

Definitions:

Bond Selection

The process of choosing bonds for investment based on factors such as yield, maturity, credit quality, and issuer.

Unique Risk

Also known as unsystematic or idiosyncratic risk, it refers to the risk associated with a particular company or industry that can be mitigated through diversification.

Securities

Financial vehicles denoting an ownership interest in corporations available on public exchanges, debt obligations held against governmental entities or businesses through bonds, or potential ownership through options trading.

Diversify

Diversify refers to the strategy of spreading investments across various financial instruments, industries, and other categories to reduce exposure to risk.