Segmentation Is the Process a Manager Goes Through to Decide

question 7

True/False

Segmentation is the process a manager goes through to decide which subgroups of customers to select.

---

Definitions:

Stranger Wariness

Also known as stranger anxiety; an infant’s expression of fear of unfamiliar people.

Self-awareness

The conscious knowledge of one's own character, feelings, motives, and desires.

Receptive Stranger

A term that is not widely recognized or established; could refer to an individual's openness to interacting with unfamiliar people. NO

Even Tempered

Having a calm, stable, and balanced temperament, not easily disturbed or agitated.