Marketing Strategy Planners Should Recognize That

question 236

Multiple Choice

Marketing strategy planners should recognize that:

• A) target markets should not be large and spread out.
• B) mass marketing is often very effective and desirable.
• C) large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
• D) target marketing is not limited to small market segments.
• E) the terms "mass marketing" and "mass marketers" mean essentially the same thing.