Dell, Inc Wants to Offer Customers Televisions in Addition to Computers

question 114

Multiple Choice

Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in its _____________________ strategy.

• A) pricing
• B) promotional
• C) personnel
• D) product
• E) placement

---

Definitions:

Low-involvement Decision Making

A consumer behavior characterized by limited research and consideration because the product is perceived as low risk.

Consumer Purchase Decision Process

Describes the stages a consumer goes through before, during, and after making a purchase, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Extended Problem Solving

A consumer decision-making process used for high-involvement purchase decisions, involving extensive information search and evaluation of alternatives.

Liberal Return Policy

A customer-friendly return policy that allows customers to return purchased items with minimal restrictions, often aimed at enhancing customer satisfaction and loyalty.