"Positioning

question 233

Multiple Choice

"Positioning":

• A) involves a packaged-goods manufacturer's attempt to obtain the best possible shelf space for its products in retail outlets.
• B) is useful for segmenting but not combining.
• C) helps strategy planners understand how customers think about various brands or products in relation to each other.
• D) applies only to existing products, not new products.
• E) eliminates the need for subjective decision making in product planning.

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Definitions:

Autarky

An economic system of self-sufficiency where a country or region attempts to produce everything it needs without engaging in international trade.

Total Surplus

The sum of consumer surplus and producer surplus, representing the total net benefit to society from the production and consumption of a good.

International Trade

The exchange of goods, services, and capital between countries and territories.

Autarky

Autarky is an economic policy or situation in which a nation is self-sufficient and does not engage in international trade or relies minimally on external resources.